The green case for video conferencing

News and Insights

The green case for video conferencing
This article first appeared on Best in UC. You may have a commitment to environmental stewardship. You might want to show your clients, employees and other stakeholders that your company is “green.” Or, you simply might be looking for ways to save a buck. No matter your reason, the case for video conferencing offers two kinds of green: environmental responsibility and cash. In the past, environmentalists have held video conferencing up as an Earth-friendly alternative to business travel. Yet at the time, the high costs of video conferencing equipment, bandwidth and other technologies made video conferencing impossible for many businesses. Today, that has changed. The costs have come down dramatically. Here are five ways your company can rely on video conferencing to help the planet – and their business’ bottom line.
  1. Reduce travel costs and carbon emissions. The average U.S. household has a carbon footprint of about 17 metric tons per year. Compare that to the carbon footprint of a single person on a flight from New York to Los Angeles: 2.46 metric tons. A flight from Los Angeles to Tokyo will rack up nearly 5 metric tons in carbon emissions. Cross-town car trips have a lesser impact, but repeated over time can also create a substantial amount of carbon emissions. Consider this example from LifeSize, a vendor of high-definition video conferencing solutions. Their client, Vanguard Truck Centers, saved more than 135,000 pounds of CO2 in one year, just by reducing travel for three executives with LifeSize. And for each car, cab or plane trip avoided, your company saves significant cash.
  2. Think about sustainability. Businesses that rely on extensive corporate travel are not pursuing a sustainable strategy – either financially or environmentally. Here are more examples from LifeSize: BT has eliminated more than 860,000 face-to-face meetings and saved at least 97,000 tons of CO2, and in six months National Geographic saved over 48,000 pounds of CO2 in one office alone.
  3. Compete effectively. Your customers, clients and vendors need face-to-face communication. But even if you are willing to travel, it isn’t always possible. There are time constraints, financial restrictions and schedule conflicts. With video conferencing, you can get in front of your key constituents at the press of a button, while saving money and emissions. It provides an immediacy that your competitors may not have.
  4. Choose responsibly. Some vendors are more Earth-friendly than others. At LifeSize, all electronics meet the requirements of the Reduction of Hazardous Substances legislation enacted by the European Union and Japan. The company’s manufacturing partner has been awarded the ISO 9001/9002 (Quality Management) and ISO 14001 (Environmental Management) certifications. These designations involve rigorous documentation and inspection by accredited auditors to certify that processes are in place for quality, environmental and regulatory compliance.
  5. Recycle your electronics. Some electronic components pose an environmental hazard. When your equipment reaches the end of its life, dispose of them properly. This can include recycling. Contact your vendor to ask for guidance in this area.

Comments are closed

Email Us or Call 1-800-345-4211