Why UC? For SMBs, it’s a way to compete

News and Insights

Why UC? For SMBs, it’s a way to compete
This article first appeared on Best in UC. Compete with the big boys. That’s a top priority for small and mid-sized businesses (SMBs) as they decide how to spend their scant technology dollars over the next several months. Defined as companies with fewer than 1,000 employees, SMBs are facing several challenges:
  • An increasingly mobile and remote workforce
  • Multiple company locations and branches
  • A rising number of employees who access business information and communicate via multiple devices and platforms
That’s where unified communications (UC) comes in. To some, UC sounds too good to be true. That’s why its advocates – like me – keep shouting the benefits from the rooftops. But don’t just take my word for it. Consider this comment from a major technology analyst. “In particular, unified communications that allow for interoperability between, and/or bundling of, a range of solutions such as email, instant messaging, presence and document sharing along with audio, web and video conferencing into an integrated interface are a natural fit,” stated Antara Jaitly, senior consultant at AMI-Partners. “By eliminating the need to manage multiple solutions and multiple IDs/passwords, as well as enabling seamless communications from any location, these solutions are key to reducing wasted efforts and frustration arising from disparate collaboration and communication silos.” OK, so that’s pretty technical. Put more simply, it means:
  • Employees need to be more productive, since businesses cannot afford to hire extra people
  • Employees need to keep customers happy by being as responsive as possible
  • One way to achieve both of these goals is to create strong, reliable and easy-to-use methods of communication between employees
  • With UC solutions, these communications can be dramatically simplified. Instead of signing onto email only at work, then having to call in to various voicemail boxes and more, UC allows instant communications. Plus, you don’t have to chase down your messages. They follow you.
  • By collaborating with instant messaging, video conferencing and web conferencing, SMBs are creating the kind of real-time, face-to-face interaction that moves projects forward and helps get things done.
According to AMI’s latest U.S. SMB Cloud Services study, a significant proportion of SMBs want to better collaborate and communicate with colleagues, suppliers, channel partners and customers. As such, AMI expects spending by SMBs on UC solutions to grow by 16 percent each year through 2015. “Unified communications is not just another technology platform, but a launch-pad for U.S. SMBs to innovate how they communicate and collaborate internally and even more importantly, externally,” Jaitly said. If your small business is looking for a big bang for your technology buck, shouldn’t you consider UC?

Comments are closed

Email Us or Call 1-800-345-4211